Designer Emma Hyatt creates each individual Psychoglam piece by hand, in her Invermay studio. She draws inspiration from a mixture of the lush bushland surrounding her, and the high fashion she adores. Emma is a mixture of a hippy, a punk and a princess- traits that are evident in her designs.

Emma has a background in marketing and enjoys every aspect of directing the Psychoglam brand. She creates two collections a year both with very different themes that stay alive all seasons and in which new pieces are constantly added.